The Reason

The reason is the background to the bad news (Guffey, M E, Rhodes, K,  Rogin, P,  2010). 

It essentially explains the news that is about to come.  The video below explains it in more detail and provides good examples of how to use “The Reason.”

(O'Connor, 2013)

Sources:

     Guffey, Mary Ellen, Rogin, Patricia,Rhodes, Kathleen. (2010). Business Communication: Process and Product, 6th Canadian Edition. Toronto: Nelson Education.

     O'Connor, Dan. (June 14, 2013).  How to deliver bad news: 3 magic phrases (Pt. 1) [Video file]. Retrieved from http://www.youtube.com/watch?v=tD1zuRraJYM